Research Catalog
People meters : evolving a constructive industry course, measurement issues, implementation issues, long-range impact : transcript proceedings : an ARF Workshop on the Transition to People Meters, the New York Hilton, June 19, 1987.
- Title
- People meters : evolving a constructive industry course, measurement issues, implementation issues, long-range impact : transcript proceedings : an ARF Workshop on the Transition to People Meters, the New York Hilton, June 19, 1987.
- Author
- Advertising Research Foundation Workshop on the Transition to People Meters (1987 : New York, N.Y.)
- Publication
- New York, NY (3 E. 54th St., New York, NY 10022-3180) : ARF, c1987.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 88-1587 | Offsite |
Details
- Additional Authors
- Advertising Research Foundation.
- Description
- 110 p. : ill.; 28 cm.
- Subject
- Note
- "A special and timely ARF Workshop on the Transition to People Meters"--Cover.
- Call Number
- JLF 88-1587
- OCLC
- NYPG87-B86833
- Conference
- Advertising Research Foundation Workshop on the Transition to People Meters (1987 : New York, N.Y.)
- Title
- People meters : evolving a constructive industry course, measurement issues, implementation issues, long-range impact : transcript proceedings : an ARF Workshop on the Transition to People Meters, the New York Hilton, June 19, 1987.
- Imprint
- New York, NY (3 E. 54th St., New York, NY 10022-3180) : ARF, c1987.
- Added Author
- Advertising Research Foundation.
- Research Call Number
- JLF 88-1587