Research Catalog
The fundamentals and practice of marketing
- Title
- The fundamentals and practice of marketing / John Wilmshurst.
- Author
- Wilmshurst, John.
- Publication
- London : Heinemann, 1984.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 88-3724 | Offsite |
Holdings
Details
- Additional Authors
- Description
- vii, 239 p. : ill.; 24 cm.
- Series Statement
- The Marketing series
- Uniform Title
- Marketing series (London, England)
- Subject
- Marketing
- Note
- "Published on behalf of the Institute of Marketing and the CAM Foundation."
- Bibliography (note)
- Includes bibliographies and index.
- Call Number
- JLE 88-3724
- ISBN
- 0434923311 (pbk.) :
- LCCN
- 85172284
- OCLC
- 13668392
- 13668392
- Author
- Wilmshurst, John.
- Title
- The fundamentals and practice of marketing / John Wilmshurst.
- Imprint
- London : Heinemann, 1984.
- Edition
- 2nd ed.
- Series
- The Marketing seriesMarketing series (London, England)
- Bibliography
- Includes bibliographies and index.
- Added Author
- Institute of Marketing.CAM Foundation.
- Research Call Number
- JLE 88-3724