Research Catalog

Strategic advertising campaigns

Title: Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.
Author: Schultz, Don E.
Publication: Lincolnwood, IL : NTC Business Books, c1984.

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Additional Authors

Description

xii, 532 p. : ill.; 25 cm.

Subject

Bibliography (note)

Call Number

JLE 88-2167

ISBN

0844230898

LCCN

83072177

OCLC

Author

Schultz, Don E.

Title

Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.

Imprint

Lincolnwood, IL : NTC Business Books, c1984.

Edition

2nd ed.

Bibliography

Includes bibliographical references and index.

Added Author

Martin, Dennis G.

Brown, William P.

Research Call Number

JLE 88-2167