Research Catalog
Strategic advertising campaigns
- Title
- Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.
- Author
- Schultz, Don E.
- Publication
- Lincolnwood, IL : NTC Business Books, c1984.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JLE 88-2167|m(SASB) | Offsite |
Holdings
Details
- Additional Authors
- Description
- xii, 532 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 88-2167
- ISBN
- 0844230898
- LCCN
- 83072177
- OCLC
- 10766450
- 10766450
- Author
- Schultz, Don E.
- Title
- Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.
- Imprint
- Lincolnwood, IL : NTC Business Books, c1984.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Martin, Dennis G.Brown, William P.
- Research Call Number
- JLE 88-2167