Research Catalog

Direct mail marketing for scholarly publishers : a beginner's guide

Title
Direct mail marketing for scholarly publishers : a beginner's guide / by Joyce Collins.
Author
Collins, Joyce.
Publication
Leicester : Primary Communications Research Centre, University of Leicester, c1983.

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TextRequest in advance JLD 88-3040Offsite

Details

Description
ii, 91 p. : ill.; 20 x 21 cm.
Series Statement
Aids to scholarly communication
Subject
  • Direct marketing > Great Britain
  • Direct marketing > Great Britain > Handbooks, manuals, etc
  • Scholarly publishing > Great Britain
Bibliography (note)
  • Includes bibliographies.
Call Number
JLD 88-3040
ISBN
0906083265 (pbk.)
OCLC
  • 10795222
  • NYPG87-B98997
Author
Collins, Joyce.
Title
Direct mail marketing for scholarly publishers : a beginner's guide / by Joyce Collins.
Imprint
Leicester : Primary Communications Research Centre, University of Leicester, c1983.
Series
Aids to scholarly communication
Bibliography
Includes bibliographies.
Research Call Number
JLD 88-3040
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