Research Catalog

Glossary of marketing terms

Title: Glossary of marketing terms / Norman A. Hart, John Stapleton.
Author: Hart, Norman A.
Publication: London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1987.

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Additional Authors

Description

ix, 225 p.; 22 cm.

Subject

Marketing > Dictionaries

Note

Call Number

JLD 88-3168

ISBN

0434918598 (pbk.)

LCCN

gb 87030034

OCLC

Author

Hart, Norman A.

Title

Glossary of marketing terms / Norman A. Hart, John Stapleton.

Imprint

London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1987.

Edition

3rd ed.

Added Author

Stapleton, John.

Institute of Marketing.

CAM Foundation.

Research Call Number

JLD 88-3168