Research Catalog
Strategic marketing
- Title
- Strategic marketing / David W. Cravens.
- Author
- Cravens, David W.
- Publication
- Homewood, Ill. : Irwin, 1987.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 88-3686 | Offsite |
Details
- Description
- xvii, 679 p. : ill., maps, forms; 24 cm.
- Series Statement
- The Irwin series in marketing
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JLE 88-3686
- ISBN
- 0256033706
- LCCN
- 86082214
- OCLC
- 15619335
- NYPG88-B21223
- Author
- Cravens, David W.
- Title
- Strategic marketing / David W. Cravens.
- Imprint
- Homewood, Ill. : Irwin, 1987.
- Edition
- 2nd ed.
- Series
- The Irwin series in marketing
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JLE 88-3686