Research Catalog

Marketing management and strategy : a reader

Title: Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.
Publication: Englewood Cliffs, NJ : Prentice-Hall, c1988.

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Additional Authors

Description

x, 406 p. : ill.; 23 cm.

Subject

Marketing > Management

Bibliography (note)

Call Number

JLE 88-4203

ISBN

0135584531

LCCN

87018849

OCLC

Title

Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.

Imprint

Englewood Cliffs, NJ : Prentice-Hall, c1988.

Edition

4th ed.

Bibliography

Includes bibliographies.

Added Author

Kotler, Philip.

Cox, Keith Kohn.

Research Call Number

JLE 88-4203