Research Catalog
Strategic marketing for nonprofit organizations
- Title
- Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
- Author
- Kotler, Philip
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Items in the Library & Off-site
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 99-423 | Offsite |
Details
- Additional Authors
- Andreasen, Alan R., 1934-
- Description
- xvi, 670 p. : ill.; 24 cm.
- Series Statement
- The Prentice-Hall series in marketing
- Uniform Title
- Prentice-Hall series in marketing.
- Subjects
- Note
- Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.
- Bibliography (note)
- Includes bibliographies and indexes.
- Call Number
- JBE 99-423
- ISBN
- 0138512051
- LCCN
- 86025538
- OCLC
- 14717555
- NYPG88-B48262
- Author
- Kotler, Philip.
- Title
- Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
- Imprint
- Englewood Cliffs, N.J. : Prentice-Hall, c1987.
- Edition
- 3rd ed.
- Series
- The Prentice-Hall series in marketingPrentice-Hall series in marketing.
- Bibliography
- Includes bibliographies and indexes.
- Added Author
- Andreasen, Alan R., 1934-Kotler, Philip. Marketing for nonprofit organizations.
- Research Call Number
- JBE 99-423