Research Catalog

Catalog marketing : the complete guide to profitability in the catalog business

Title
Catalog marketing : the complete guide to profitability in the catalog business / Katie Muldoon.
Author
Muldoon, Katie.
Publication
New York, NY : American Management Association, 1988.

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TextRequest in advance JLF 88-2230Offsite

Details

Description
viii, 389 p. : ill.; 29 cm.
Subject
  • Mail-order business > United States
  • Direct marketing > United States
  • Commercial catalogs
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 376-377.
Call Number
JLF 88-2230
ISBN
0814459226
LCCN
88006222
OCLC
  • 17619803
  • NYPG88-B81517
Author
Muldoon, Katie.
Title
Catalog marketing : the complete guide to profitability in the catalog business / Katie Muldoon.
Imprint
New York, NY : American Management Association, 1988.
Edition
2nd ed.
Bibliography
Bibliography: p. 376-377.
Research Call Number
JLF 88-2230
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