Research Catalog
Cable TV advertising : in search of the right formula
- Title
- Cable TV advertising : in search of the right formula / edited by Rajeev Batra and Rashi Glazer.
- Publication
- New York : Quorum Books, 1989.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 89-2226 | Offsite |
Details
- Additional Authors
- Description
- x, 189 p. : ill.; 24 cm.
- Subject
- Note
- Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.
- Includes index.
- Bibliography (note)
- Bibliography: p. [171]-180.
- Call Number
- JLE 89-2226
- ISBN
- 0899304060 (lib. bdg. : alk. paper)
- LCCN
- 88037395
- OCLC
- 18780242
- NYPG89-B61574
- Title
- Cable TV advertising : in search of the right formula / edited by Rajeev Batra and Rashi Glazer.
- Imprint
- New York : Quorum Books, 1989.
- Bibliography
- Bibliography: p. [171]-180.
- Added Author
- Batra, Rajeev.Glazer, Rashi.Columbia University. Center for Telecommunications and Information Studies.Coopers & Lybrand.
- Research Call Number
- JLE 89-2226