Research Catalog
Marketing performance assessment
- Title
- Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
- Author
- Bonoma, Thomas V.
- Publication
- Boston, Mass. : Harvard Business School Press, c1988.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 88-1053 | Offsite |
Details
- Additional Authors
- Clark, Bruce H., 1958-
- Description
- xiv, 202 p. : ill.; 29 cm.
- Subject
- Marketing > Evaluation
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 185-195.
- Call Number
- JLF 88-1053
- ISBN
- 0875842038 (alk. paper)
- LCCN
- 88021428
- OCLC
- 18291893
- NYPG89-B65647
- Author
- Bonoma, Thomas V.
- Title
- Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
- Imprint
- Boston, Mass. : Harvard Business School Press, c1988.
- Bibliography
- Bibliography: p. 185-195.
- Added Author
- Clark, Bruce H., 1958-
- Research Call Number
- JLF 88-1053