Research Catalog
Consumer behavior in marketing strategy
- Title
- Consumer behavior in marketing strategy / John A. Howard.
- Author
- Howard, John A.
- Publication
- Englewood Cliffs, NJ : Prentice Hall, c1989.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 89-740 | Offsite |
Details
- Description
- xix, 375 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JLE 89-740
- ISBN
- 0131696661
- LCCN
- 88015542
- OCLC
- 17982921
- NYPG89-B70658
- Author
- Howard, John A.
- Title
- Consumer behavior in marketing strategy / John A. Howard.
- Imprint
- Englewood Cliffs, NJ : Prentice Hall, c1989.
- Bibliography
- Includes bibliographical references and indexes.
- Research Call Number
- JLE 89-740