Research Catalog

Broadcast advertising copywriting

Title
Broadcast advertising copywriting / William L. Hagerman.
Author
Hagerman, William L.
Publication
Boston : Focal Press, c1990.

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TextRequest in advance JLF 90-184Offsite

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Details

Description
x, 246 p. : ill.; 26 cm.
Subject
  • Broadcast advertising
  • Advertising copy
Bibliography (note)
  • Includes bibliographical references.
Call Number
JLF 90-184
ISBN
0240800370
LCCN
88026990
OCLC
  • 18986963
  • 18986963
Author
Hagerman, William L.
Title
Broadcast advertising copywriting / William L. Hagerman.
Imprint
Boston : Focal Press, c1990.
Bibliography
Includes bibliographical references.
Research Call Number
JLF 90-184
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