Research Catalog
Service management and marketing : managing the moments of truth in service competition
- Title
- Service management and marketing : managing the moments of truth in service competition / Christian Grönroos.
- Author
- Grönroos, Christian, 1947-
- Publication
- Lexington, Mass. : Lexington Books, c1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 90-496 | Offsite |
Details
- Description
- xxii, 298 p. : ill.; 24 cm.
- Series Statement
- Issues in organization and management series
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [277]-291) and index.
- Call Number
- JBE 90-496
- ISBN
- 0669200352 (alk. paper)
- LCCN
- 89029201
- OCLC
- 20593146
- 20593146
- Author
- Grönroos, Christian, 1947-
- Title
- Service management and marketing : managing the moments of truth in service competition / Christian Grönroos.
- Imprint
- Lexington, Mass. : Lexington Books, c1990.
- Series
- Issues in organization and management series
- Bibliography
- Includes bibliographical references (p. [277]-291) and index.
- Research Call Number
- JBE 90-496