Research Catalog
Dictionary of advertising, direct response marketing and sales promotion
- Title
- Dictionary of advertising, direct response marketing and sales promotion / Frank Jefkins.
- Author
- Jefkins, Frank William.
- Publication
- London : Pitman, c1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBB 10-91 | Offsite |
Details
- Description
- 236 p.; 19 cm.
- Subjects
- Call Number
- *R-Econ. HF5821 .J43 1990
- ISBN
- 0273031368 (pbk)
- LCCN
- gb 89007430
- OCLC
- 24585206
- NYPG90-B42361
- Author
- Jefkins, Frank William.
- Title
- Dictionary of advertising, direct response marketing and sales promotion / Frank Jefkins.
- Imprint
- London : Pitman, c1990.
- Research Call Number
- JBB 10-91