Research Catalog
The making of effective advertising
- Title
- The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.
- Author
- Patti, Charles H.
- Publication
- Englewood Cliffs, N.J. : Prentice Hall, 1990.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 90-165 | Offsite |
Holdings
Details
- Additional Authors
- Moriarty, Sandra E. (Sandra Ernst)
- Description
- xiii, 140 p. : ill.; 28 cm.
- Subjects
- Note
- Includes index.
- Bibliography (note)
- Includes bibliographicl references.
- Call Number
- JBF 90-165
- ISBN
- 0135472903
- LCCN
- 89015934
- OCLC
- 19920064
- 19920064
- Author
- Patti, Charles H.
- Title
- The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.
- Imprint
- Englewood Cliffs, N.J. : Prentice Hall, 1990.
- Bibliography
- Includes bibliographicl references.
- Added Author
- Moriarty, Sandra E. (Sandra Ernst)
- Research Call Number
- JBF 90-165