Research Catalog

Media planning

Title: Media planning [by] James R. Adams.
Author: Adams, James R.
Publication: London, Business Books [for] the Institute of Practitioners in Advertising, 1971.

Filter by

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 90-640	Offsite

Additional Authors

Institute of Practitioners in Advertising.

Description

xiii, 210 p., 4 plates. illus., facsims., map.; 25 cm.

Subject

Bibliography (note)

Call Number

JBE 90-640

ISBN

0220668051

LCCN

72185454

OCLC

Author

Adams, James R.

Title

Media planning [by] James R. Adams.

Imprint

London, Business Books [for] the Institute of Practitioners in Advertising, 1971.

Bibliography

Bibliography: p. 201-203.

Added Author

Institute of Practitioners in Advertising.

Research Call Number

JBE 90-640