Research Catalog

Modern marketing communications

Title
Modern marketing communications / Frank Jefkins.
Author
Jefkins, Frank William.
Publication
Glasgow : Blackie, c1990.

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TextRequest in advance JBE 90-564Offsite

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Description
viii, 240 p. : ill.; 23 cm.
Subject
Bibliography (note)
  • Includes bibliographical references.
Call Number
JBE 90-564
ISBN
0216926947 (pbk.) :
LCCN
gb 89007239
OCLC
  • 20167501
  • 20167501
Author
Jefkins, Frank William.
Title
Modern marketing communications / Frank Jefkins.
Imprint
Glasgow : Blackie, c1990.
Bibliography
Includes bibliographical references.
Research Call Number
JBE 90-564
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