Research Catalog

Deceptive advertising : behavioral study of a legal concept

Title
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
Author
Richard, Jef I.
Publication
Hillsdale, N.J. : L. Erlbaum Associates, 1990.

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Description
xiv, 244 p. : ill.; 24 cm.
Series Statement
Communication
Subjects
Bibliography (note)
  • Includes bibliographical references and indexes.
Call Number
JBE 90-902
ISBN
0805806490
LCCN
89016777
OCLC
  • 19975495
  • 19975495
Author
Richard, Jef I.
Title
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
Imprint
Hillsdale, N.J. : L. Erlbaum Associates, 1990.
Series
Communication
Bibliography
Includes bibliographical references and indexes.
Research Call Number
JBE 90-902
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