Research Catalog
The psychology of consumer behavior
- Title
- The psychology of consumer behavior / Brian Mullen, Craig Johnson.
- Author
- Mullen, Brian.
- Publication
- Hillsdale, N.J. : Lawrence Erlbaum, 1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 90-249 | Offsite |
Holdings
Details
- Additional Authors
- Johnson, Craig.
- Description
- xii, 217 p.; ill.; 27 cm.
- Subject
- Consumer behavior
- Bibliography (note)
- Bibliography: p. 182-203.
- Includes glossary and indexes.
- Call Number
- JBF 90-249
- ISBN
- 0898598575
- OCLC
- 16093075
- 16093075
- Author
- Mullen, Brian.
- Title
- The psychology of consumer behavior / Brian Mullen, Craig Johnson.
- Imprint
- Hillsdale, N.J. : Lawrence Erlbaum, 1990.
- Bibliography
- Bibliography: p. 182-203.Includes glossary and indexes.
- Added Author
- Johnson, Craig.
- Research Call Number
- JBF 90-249