Research Catalog
The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings
- Title
- The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
- Author
- ARF Business Advertising Research Conference (8th : 1986 : New York, N.Y.)
- Publication
- New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLF 88-2237 | Offsite |
Details
- Additional Authors
- Advertising Research Foundation.
- Description
- 147 p. : ill.; 28 cm.
- Alternative Title
- Eighth Annual Business Advertising Research Conference.
- Subjects
- Note
- Spine title: Eighth Annual Business Advertising Research Conference.
- Call Number
- JLF 88-2237
- LCCN
- 87145810
- OCLC
- NYPG89-B24881
- Conference
- ARF Business Advertising Research Conference (8th : 1986 : New York, N.Y.)
- Title
- The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
- Imprint
- New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.
- Added Author
- Advertising Research Foundation.
- Added Title
- Eighth Annual Business Advertising Research Conference.
- Research Call Number
- JLF 88-2237