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The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings

Title: The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
Author: ARF Business Advertising Research Conference (8th : 1986 : New York, N.Y.)
Publication: New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.

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Details

Additional Authors

Advertising Research Foundation.

Description

147 p. : ill.; 28 cm.

Alternative Title

Eighth Annual Business Advertising Research Conference.

Subject

Note

Spine title: Eighth Annual Business Advertising Research Conference.

Call Number

JLF 88-2237

LCCN

87145810

OCLC

NYPG89-B24881

Conference

ARF Business Advertising Research Conference (8th : 1986 : New York, N.Y.)

Title

The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.

Imprint

New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.

Added Author

Advertising Research Foundation.

Added Title

Eighth Annual Business Advertising Research Conference.

Research Call Number

JLF 88-2237

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