Research Catalog

The advertiser's handbook for budget determination

Title
The advertiser's handbook for budget determination / Simon Broadbent.
Author
Broadbent, Simon.
Publication
Lexington, Mass. : Lexington Books, c1988.

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TextRequest in advance JLE 89-939Offsite

Details

Description
xiii, 235 p. : ill.; 25 cm.
Donor/Sponsor
Gift of J.P. Morgan and Co., Inc.
Subject
  • Advertising media planning
  • Advertising > Costs
  • Advertising > Finance
Note
  • Includes index.
  • Errata slip inserted.
Bibliography (note)
  • Bibliography: p. 223-232.
Call Number
JLE 89-939
ISBN
0669181390 (alk. paper)
LCCN
87046448
OCLC
  • 17954389
  • NYPG89-B29548
Author
Broadbent, Simon.
Title
The advertiser's handbook for budget determination / Simon Broadbent.
Imprint
Lexington, Mass. : Lexington Books, c1988.
Bibliography
Bibliography: p. 223-232.
Research Call Number
JLE 89-939
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