Research Catalog
Cognitive and affective responses to advertising
- Title
- Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.
- Publication
- Lexington, Mass. : Lexington Books, c1989.
Items in the Library & Off-site
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLE 89-677|m(SASB) | Offsite |
Details
- Additional Authors
- Description
- vii, 414 p. : ill.; 24 cm.
- Subjects
- Note
- Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
- Bibliography (note)
- Includes bibliographies and index.
- Call Number
- JLE 89-677
- ISBN
- 066914830X (alk. paper)
- LCCN
- 88016884
- OCLC
- 18050392
- NYPG89-B42784
- Title
- Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.
- Imprint
- Lexington, Mass. : Lexington Books, c1989.
- Bibliography
- Includes bibliographies and index.
- Added Author
- Cafferata, Patricia.Tybout, Alice M.American Psychological Association. Division of Consumer Psychology.Marketing Science Institute.Needham Harper Worldwide.Conference on Advertising and Consumer Psychology (4th : 1985 : Chicago, Ill.)
- Research Call Number
- JLE 89-677