Research Catalog

Effective media planning : a guide to help advertisers and agencies develop plans that work

Title: Effective media planning : a guide to help advertisers and agencies develop plans that work / by August B. Priemer.
Author: Priemer, August B.
Publication: Lexington, Mass. : Lexington Books, c1989.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JLE 89-2315\|m(SASB)	Offsite

Description

x, 272 p. : ill.; 24 cm.

Donor/Sponsor

Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division

Subject

Advertising media planning

Bibliography (note)

Call Number

JLE 89-2315

ISBN

0669208086 (alk. paper)

LCCN

89030940

OCLC

Author

Priemer, August B.

Title

Effective media planning : a guide to help advertisers and agencies develop plans that work / by August B. Priemer.

Imprint

Lexington, Mass. : Lexington Books, c1989.

Bibliography

Includes bibliographical references.

Research Call Number

JLE 89-2315