Research Catalog
New product development and marketing : a practical guide
- Title
- New product development and marketing : a practical guide / Italo S. Servi.
- Author
- Servi, Italo S.
- Publication
- New York : Praeger, 1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 90-1935 | Offsite |
Details
- Description
- xv, 180 p. : ill.; 25 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [173]-175) and index.
- Call Number
- JBE 90-1935
- ISBN
- 0275934039
- 0275934939 (alk. paper) (canceled/invalid)
- LCCN
- 89070956
- OCLC
- NYPG90-B101742
- Author
- Servi, Italo S.
- Title
- New product development and marketing : a practical guide / Italo S. Servi.
- Imprint
- New York : Praeger, 1990.
- Bibliography
- Includes bibliographical references (p. [173]-175) and index.
- Research Call Number
- JBE 90-1935