Research Catalog
New and improved : the story of mass marketing in America
- Title
- New and improved : the story of mass marketing in America / Richard S. Tedlow.
- Author
- Tedlow, Richard S.
- Publication
- New York : Basic Books, c1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 90-1369 | Offsite |
Details
- Description
- xi, 481 p. : ill.; 24 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [441]-466) and index.
- Call Number
- JBE 90-1369
- ISBN
- 0465050239
- LCCN
- 89018331
- OCLC
- 20670088
- NYPG90-B78870
- Author
- Tedlow, Richard S.
- Title
- New and improved : the story of mass marketing in America / Richard S. Tedlow.
- Imprint
- New York : Basic Books, c1990.
- Bibliography
- Includes bibliographical references (p. [441]-466) and index.
- Research Call Number
- JBE 90-1369