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The New direct marketing : how to implement a profit-driven database marketing strategy : [a handbook for direct marketing companies and users of direct marketing methods]

Title: The New direct marketing : how to implement a profit-driven database marketing strategy : [a handbook for direct marketing companies and users of direct marketing methods] / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
Publication: Homewood, Ill. : Dow Jones-Irwin, c1990.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 90-1408	Offsite

Details

Additional Authors

Description

xix, 535 p. : ill.; 25 cm.

Donor/Sponsor

Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division

Subjects

Bibliography (note)

Includes bibliographical references.

Call Number

JBE 90-1408

ISBN

1556233175

LCCN

90030591

OCLC

21041049
NYPG90-B80073

Title

The New direct marketing : how to implement a profit-driven database marketing strategy : [a handbook for direct marketing companies and users of direct marketing methods] / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

Imprint

Homewood, Ill. : Dow Jones-Irwin, c1990.

Bibliography

Includes bibliographical references.

Added Author

Batra, Rajeev.

David Shepard Associates.

Research Call Number

JBE 90-1408

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