Research Catalog
Marketing to win : strategies for building competitive advantage in service industries
- Title
- Marketing to win : strategies for building competitive advantage in service industries / Frank K. Sonnenberg.
- Author
- Sonnenberg, Frank K.
- Publication
- New York : Harper & Row, Ballinger Division, c1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 90-1287 | Offsite |
Details
- Description
- x, 269 p. : ill.; 24 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Subjects
- Note
- Includes index.
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JBE 90-1287
- ISBN
- 0887304206
- LCCN
- 90004178
- OCLC
- 21118281
- NYPG90-B80935
- Author
- Sonnenberg, Frank K.
- Title
- Marketing to win : strategies for building competitive advantage in service industries / Frank K. Sonnenberg.
- Imprint
- New York : Harper & Row, Ballinger Division, c1990.
- Bibliography
- Includes bibliographical references.
- Research Call Number
- JBE 90-1287