Research Catalog
Marketing to the retail trade
- Title
- Marketing to the retail trade / Geoffrey Randall.
- Author
- Randall, Geoffrey.
- Publication
- Oxford : Heinemann Professional, 1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 90-1443 | Offsite |
Details
- Additional Authors
- Chartered Institute of Marketing.
- Description
- xii, 168 p. : ill.; 24 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Series Statement
- The Marketing series
- Uniform Title
- Marketing series (London, England)
- Subject
- Note
- "Published on behalf of the Chartered Institute of Marketing."
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 90-1443
- ISBN
- 0434917192 (pbk.)
- LCCN
- gb 90035765
- OCLC
- 23216493
- NYPG90-B82015
- Author
- Randall, Geoffrey.
- Title
- Marketing to the retail trade / Geoffrey Randall.
- Imprint
- Oxford : Heinemann Professional, 1990.
- Series
- The Marketing seriesMarketing series (London, England)
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Chartered Institute of Marketing.
- Research Call Number
- JBE 90-1443