Research Catalog
Marketing management : text and cases
- Title
- Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.
- Author
- Bonoma, Thomas V.
- Publication
- Homewood, IL : Irwin, c1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 90-705 | Offsite |
Details
- Additional Authors
- Kosnik, Thomas J.
- Description
- xiii, 930 p. : ill.; 27 cm.
- Subject
- Marketing > United States > Management > Case studies
- Note
- Includes index.
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JBF 90-705
- ISBN
- 0256079927
- LCCN
- 89015459
- OCLC
- 20016415
- NYPG90-B88045
- Author
- Bonoma, Thomas V.
- Title
- Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.
- Imprint
- Homewood, IL : Irwin, c1990.
- Bibliography
- Includes bibliographical references.
- Added Author
- Kosnik, Thomas J.
- Research Call Number
- JBF 90-705