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Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

Title: Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman.
Author: Gershman, Michael.
Publication: Reading, Mass. : Addison-Wesley Pub. Co., c1990.

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Details

Description

xviii, 270 p.; 25 cm.

Subjects

Consumer goods > United States > Marketing > Case studies
Brand name products > United States > Marketing > Case studies

Bibliography (note)

Includes bibliographical references (p. 257-262) and index.

Call Number

JBE 91-500

ISBN

0201550822

LCCN

90035428

OCLC

21407250
NYPG91-B18685

Author

Gershman, Michael.

Title

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman.

Imprint

Reading, Mass. : Addison-Wesley Pub. Co., c1990.

Bibliography

Includes bibliographical references (p. 257-262) and index.

Research Call Number

JBE 91-500

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