Research Catalog

Market driven strategy : processes for creating value

Title
Market driven strategy : processes for creating value / George S. Day.
Author
Day, George S.
Publication
New York : Free Press ; London : Collier Macmillan, c1990.

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TextRequest in advance JBE 90-1787Offsite

Details

Description
ix, 405 p. : ill.; 24 cm.
Donor/Sponsor
Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
Subject
  • Marketing > Management
  • Strategic planning
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 90-1787
ISBN
0029072115
LCCN
89071473
OCLC
  • 20852804
  • NYPG91-B2588
Author
Day, George S.
Title
Market driven strategy : processes for creating value / George S. Day.
Imprint
New York : Free Press ; London : Collier Macmillan, c1990.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 90-1787
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