Research Catalog

Advertising that pulls response

Title
Advertising that pulls response / Graeme McCorkell.
Author
McCorkell, Graeme, 1934-
Publication
London ; New York : McGraw-Hill Book Co., c1990.

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TextRequest in advance JBF 00-1135Offsite

Details

Description
xiii, 365 p. : ill.; 26 cm.
Series Statement
  • The John Fraser-Robinson direct marketing series
  • Fraser-Robinson, John. John Fraser-Robinson direct marketing series.
Subject
  • Advertising media planning
  • Advertising
Note
  • Includes index.
Call Number
JBF 00-1135
ISBN
0077073207
LCCN
90037507
OCLC
  • 21560225
  • NYPG91-B26720
Author
McCorkell, Graeme, 1934-
Title
Advertising that pulls response / Graeme McCorkell.
Imprint
London ; New York : McGraw-Hill Book Co., c1990.
Series
The John Fraser-Robinson direct marketing series
Fraser-Robinson, John. John Fraser-Robinson direct marketing series.
Research Call Number
JBF 00-1135
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