Research Catalog

Hearing the voice of the market : competitive advantage through creative use of market information

Title: Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
Author: Barabba, Vincent P., 1934-
Publication: Boston, Mass. : Harvard Business School Press, c1991.

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Additional Authors

Zaltman, Gerald.

Description

xiv, 294 p. : ill.; 25 cm.

Subjects

Bibliography (note)

Call Number

JBE 91-851

ISBN

0875842410 (hard : acid free paper)

LCCN

90044491

OCLC

Author

Barabba, Vincent P., 1934-

Title

Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

Imprint

Boston, Mass. : Harvard Business School Press, c1991.

Bibliography

Includes bibliographical references and index.

Added Author

Zaltman, Gerald.

Research Call Number

JBE 91-851