Research Catalog

Cracking the Japanese market : strategies for success in the new global economy

Title
Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan, J. Jeffrey Morgan.
Author
Morgan, James C.
Publication
New York : Free Press : Maxwell Macmillan International ; Toronto : Collier Macmillan Canada, c1991.

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Details

Additional Authors
Morgan, J. Jeffrey.
Description
xxi, 295 p. : ill.; 25 cm.
Subject
  • Marketing > Japan
  • Industrial management > Japan
  • Corporate culture > Japan
  • Corporations, American > Japan
  • Competition > Japan
  • Competition > United States
  • Japan > Economic conditions > 1989-
  • Japan > Economic policy > 1989-
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 91-1221
ISBN
0029216915
LCCN
90043895
OCLC
  • 22207239
  • NYPG91-B37793
Author
Morgan, James C.
Title
Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan, J. Jeffrey Morgan.
Imprint
New York : Free Press : Maxwell Macmillan International ; Toronto : Collier Macmillan Canada, c1991.
Bibliography
Includes bibliographical references and index.
Added Author
Morgan, J. Jeffrey.
Research Call Number
JBE 91-1221
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