Research Catalog
The Interface of marketing and strategy
- Title
- The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
- Publication
- Greenwich, Conn. : JAI Press, c1990.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 91-477 | Offsite |
Details
- Additional Authors
- Description
- xxi, 453 p. : ill.; 24 cm.
- Series Statement
- Strategic management policy and planning ; v. 4
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JBE 91-477
- ISBN
- 0892328096
- LCCN
- 90004678
- OCLC
- 21563832
- NYPG91-B9094
- Title
- The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
- Imprint
- Greenwich, Conn. : JAI Press, c1990.
- Series
- Strategic management policy and planning ; v. 4
- Bibliography
- Includes bibliographical references.
- Added Author
- Day, George S.Weitz, Barton A.Wensley, Robin, 1944-
- Research Call Number
- JBE 91-477