Research Catalog

The great marketing turnaround : the age of the individual--and how to profit from it

Title
The great marketing turnaround : the age of the individual--and how to profit from it / Stan Rapp, Tom Collins.
Author
Rapp, Stan.
Publication
Englewood Cliffs, NJ : Prentice Hall, c1990.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance JBE 90-1977Offsite

Details

Additional Authors
Collins, Tom.
Description
xii, 336 p. : ill., charts; 24 cm.
Subject
  • Marketing
  • Advertising
  • Sales promotion
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 90-1977
ISBN
0133655601
LCCN
90040846
OCLC
  • 21971925
  • NYPG91-B33578
Author
Rapp, Stan.
Title
The great marketing turnaround : the age of the individual--and how to profit from it / Stan Rapp, Tom Collins.
Imprint
Englewood Cliffs, NJ : Prentice Hall, c1990.
Bibliography
Includes bibliographical references and index.
Added Author
Collins, Tom.
Research Call Number
JBE 90-1977
View in Legacy Catalog