Research Catalog
Decision criteria for new product acceptance and success : the role of trade buyers
- Title
- Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.
- Author
- McLaughlin, Edward W. (Edward William)
- Publication
- New York : Quorum Books, 1991.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 98-892 | Offsite |
Details
- Additional Authors
- Rao, Vithala R.
- Description
- xii, 189 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [181]-186) and index.
- Call Number
- JBE 98-892
- ISBN
- 0899305253 (alk. paper)
- LCCN
- 90026408
- OCLC
- 22906925
- NYPG91-B58726
- Author
- McLaughlin, Edward W. (Edward William)
- Title
- Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.
- Imprint
- New York : Quorum Books, 1991.
- Bibliography
- Includes bibliographical references (p. [181]-186) and index.
- Added Author
- Rao, Vithala R.
- Research Call Number
- JBE 98-892