Research Catalog
Getting the best from your ad agency
- Title
- Getting the best from your ad agency / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Chicago, Ill. : Probus Publishing, c1991.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 91-1804 | Offsite |
Details
- Description
- viii, 257 p. : ill.; 24 cm.
- Subject
- Note
- "Everything marketers need to know about working with agencies--from creative, media planning, budgeting and market strategy to campaign execution and evaluation."
- Bibliography (note)
- Includes bibliographical references (p. 235-237) and index.
- Call Number
- JBE 91-1804
- ISBN
- 1557381798
- OCLC
- 23475530
- NYPG91-B64816
- Author
- Marconi, Joe.
- Title
- Getting the best from your ad agency / Joe Marconi.
- Imprint
- Chicago, Ill. : Probus Publishing, c1991.
- Bibliography
- Includes bibliographical references (p. 235-237) and index.
- Research Call Number
- JBE 91-1804