Research Catalog
Managing brand equity : capitalizing on the value of a brand name
- Title
- Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
- Author
- Aaker, David A.
- Publication
- New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | JBE 91-2281 | Offsite |
Details
- Description
- xiii, 299 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 277-287) and index.
- Call Number
- JBE 91-2281
- ISBN
- 0029001013
- LCCN
- 91010380
- OCLC
- 23180129
- NYPG91-B73395
- Author
- Aaker, David A.
- Title
- Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
- Imprint
- New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
- Bibliography
- Includes bibliographical references (p. 277-287) and index.
- Research Call Number
- JBE 91-2281