Research Catalog

ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.

Title
ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.
Publication
New York : Advertising Research Foundation, 1990.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance JBE 91-2234Offsite

Details

Additional Authors
Advertising Research Foundation.
Description
375 p.; 23 cm.
Subject
  • Advertising > Handbooks, manuals, etc
  • Consumers > Research > Handbooks, manuals, etc
Call Number
JBE 91-2234
OCLC
  • 23474140
  • NYPG91-B73903
Title
ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.
Imprint
New York : Advertising Research Foundation, 1990.
Added Author
Advertising Research Foundation.
Research Call Number
JBE 91-2234
View in Legacy Catalog