Research Catalog
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising
- Title
- Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
- Author
- Mooij, Marieke K. de, 1943-
- Publication
- New York : Prentice Hall, 1991.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 91-2321 | Offsite |
Details
- Additional Authors
- Keegan, Warren J.
- Description
- xvi, 440 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 91-2321
- ISBN
- 0134718976
- LCCN
- 91012208
- OCLC
- 23463469
- NYPG91-B76753
- Author
- Mooij, Marieke K. de, 1943-
- Title
- Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
- Imprint
- New York : Prentice Hall, 1991.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Keegan, Warren J.
- Research Call Number
- JBE 91-2321