Research Catalog

A bibliography of research and writings on marketing and advertising to children

Title
A bibliography of research and writings on marketing and advertising to children / by James U. McNeal.
Author
McNeal, James U.
Publication
New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.

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Details

Description
vi, 168 p.; 25 cm.
Subject
  • Child consumers > United States > Bibliography
  • Advertising and children > United States > Bibliography
  • Television advertising and children > United States > Bibliography
Note
  • Includes index.
Call Number
JBE 04-458
ISBN
0669276227
LCCN
91011506
OCLC
  • 23463268
  • NYPG92-B42435
Author
McNeal, James U.
Title
A bibliography of research and writings on marketing and advertising to children / by James U. McNeal.
Imprint
New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
Research Call Number
JBE 04-458
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