Research Catalog
Marketing models
- Title
- Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy.
- Author
- Lilien, Gary L., 1946-
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, c1992.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 92-1230 | Offsite |
Details
- Additional Authors
- Description
- xv, 803 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 715-776) and indexes..
- Call Number
- JBE 92-1230
- ISBN
- 0135446449
- LCCN
- 91034512
- OCLC
- 24540966
- NYPG92-B42551
- Author
- Lilien, Gary L., 1946-
- Title
- Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy.
- Imprint
- Englewood Cliffs, N.J. : Prentice-Hall, c1992.
- Bibliography
- Includes bibliographical references (p. 715-776) and indexes..
- Added Author
- Kotler, Philip.Moorthy, K. Sridhar.
- Research Call Number
- JBE 92-1230