Research Catalog
The marketing dictionary
- Title
- The marketing dictionary / Norman A. Hart, John Stapleton.
- Author
- Hart, Norman A.
- Publication
- Oxford ; Boston : Butterworth-Heinemann, 1992.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 97-700 | Offsite |
Details
- Additional Authors
- Description
- 252 p.; 22 cm.
- Series Statement
- Marketing series
- Uniform Title
- Marketing series (London, England)
- Subject
- Note
- "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
- Originally published in 1977 under title: Glossary of marketing terms.
- Call Number
- JBD 97-700
- ISBN
- 0750602082 (pbk.)
- OCLC
- 26502654
- NYPG92-B47359
- Author
- Hart, Norman A.
- Title
- The marketing dictionary / Norman A. Hart, John Stapleton.
- Imprint
- Oxford ; Boston : Butterworth-Heinemann, 1992.
- Edition
- 4th ed.
- Series
- Marketing seriesMarketing series (London, England)
- Added Author
- Stapleton, John, active 1971-Hart, Norman A. Glossary of marketing terms.Chartered Institute of Marketing.CAM Foundation.
- Research Call Number
- JBD 97-700