Research Catalog
Advertising : principles and practice
- Title
- Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
- Author
- Wells, William, 1926-
- Publication
- Englewood Cliffs, N.J. : Prentice Hall, c1992.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 92-833 | Offsite |
Details
- Additional Authors
- Description
- 1 v. (various pagings) : ill. (some col.); 28 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBF 92-833
- ISBN
- 0130162051
- LCCN
- 91036573
- OCLC
- 24669119
- NYPG92-B58101
- Author
- Wells, William, 1926-
- Title
- Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
- Imprint
- Englewood Cliffs, N.J. : Prentice Hall, c1992.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Burnett, John, 1944-Moriarty, Sandra E. (Sandra Ernst)
- Research Call Number
- JBF 92-833