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Transcript proceedings, Fulfilling the promise of electronic single source data : a progress report : the organizational impact, case studies, results of the latest analysis : 2nd annual ARF Single Source Data Workshop, the New York Hilton, June 22, 1989.

Title
Transcript proceedings, Fulfilling the promise of electronic single source data : a progress report : the organizational impact, case studies, results of the latest analysis : 2nd annual ARF Single Source Data Workshop, the New York Hilton, June 22, 1989.
Author
ARF Single Source Data Workshop (2nd : 1989 : New York, N.Y.)
Publication
New York, NY : Advertising Research Foundation, c1989.

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Details

Additional Authors
Advertising Research Foundation.
Description
201 p. : ill.; 28 cm.
Alternative Title
Fulfilling the promise of electronic single source data.
Subject
  • Marketing research > Technological innovations > United States > Congresses
  • Scanning systems > Congresses
Note
  • "An ARF key issues workshop"--Cover.
Call Number
JBF 92-1222
OCLC
NYPG92-B67699
Conference
ARF Single Source Data Workshop (2nd : 1989 : New York, N.Y.)
Title
Transcript proceedings, Fulfilling the promise of electronic single source data : a progress report : the organizational impact, case studies, results of the latest analysis : 2nd annual ARF Single Source Data Workshop, the New York Hilton, June 22, 1989.
Imprint
New York, NY : Advertising Research Foundation, c1989.
Added Author
Advertising Research Foundation.
Added Title
Fulfilling the promise of electronic single source data.
Research Call Number
JBF 92-1222
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