Research Catalog

Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries

Title: Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / Jean J. Boddewyn ; foreword by Norman Vale.
Author: Boddewyn, J. J. (Jean J.)
Publication: Westport, Conn. : Quorum Books, 1992.

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Description

xiv, 234 p.; 25 cm.

Subject

Note

Call Number

JBE 92-214

ISBN

089930723X (alk. paper)

LCCN

91047662

OCLC

Author

Boddewyn, J. J. (Jean J.)

Title

Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / Jean J. Boddewyn ; foreword by Norman Vale.

Imprint

Westport, Conn. : Quorum Books, 1992.

Research Call Number

JBE 92-214