Research Catalog

Crisis marketing : when bad things happen to good companies

Title
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Author
Marconi, Joe.
Publication
Chicago : American Marketing Association ; Cambridge [England] : Probus, c1992.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JBE 93-116Offsite

Details

Description
ix, 216 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographic references (p. 199-208) and index.
Call Number
JBE 93-116
ISBN
1557382468
OCLC
  • 25705029
  • NYPGR25705029-B
Author
Marconi, Joe.
Title
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Imprint
Chicago : American Marketing Association ; Cambridge [England] : Probus, c1992.
Bibliography
Includes bibliographic references (p. 199-208) and index.
Research Call Number
JBE 93-116
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