Research Catalog
Crisis marketing : when bad things happen to good companies
- Title
- Crisis marketing : when bad things happen to good companies / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Chicago : American Marketing Association ; Cambridge [England] : Probus, c1992.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JBE 93-116 | Offsite |
Details
- Description
- ix, 216 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographic references (p. 199-208) and index.
- Call Number
- JBE 93-116
- ISBN
- 1557382468
- OCLC
- 25705029
- NYPGR25705029-B
- Author
- Marconi, Joe.
- Title
- Crisis marketing : when bad things happen to good companies / Joe Marconi.
- Imprint
- Chicago : American Marketing Association ; Cambridge [England] : Probus, c1992.
- Bibliography
- Includes bibliographic references (p. 199-208) and index.
- Research Call Number
- JBE 93-116