Research Catalog

Applied marketing research

Title
Applied marketing research / Luiz Moutinho, Martin Evans.
Author
Moutinho, Luiz.
Publication
Wokingham, England ; New York : Addison-Wesley Pub. Co., c1992.

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TextRequest in advance JBE 92-266Offsite

Details

Additional Authors
Evan, Martin (Martin J.)
Description
xii, 314 p. : ill.; 24 cm.
Subject
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 92-266
ISBN
0201565048
LCCN
92017238
OCLC
  • 25914721
  • NYPG93-B10875
Author
Moutinho, Luiz.
Title
Applied marketing research / Luiz Moutinho, Martin Evans.
Imprint
Wokingham, England ; New York : Addison-Wesley Pub. Co., c1992.
Bibliography
Includes bibliographical references and index.
Added Author
Evan, Martin (Martin J.)
Research Call Number
JBE 92-266
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