Research Catalog
Applied marketing research
- Title
- Applied marketing research / Luiz Moutinho, Martin Evans.
- Author
- Moutinho, Luiz.
- Publication
- Wokingham, England ; New York : Addison-Wesley Pub. Co., c1992.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBE 92-266 | Offsite |
Details
- Additional Authors
- Evan, Martin (Martin J.)
- Description
- xii, 314 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 92-266
- ISBN
- 0201565048
- LCCN
- 92017238
- OCLC
- 25914721
- NYPG93-B10875
- Author
- Moutinho, Luiz.
- Title
- Applied marketing research / Luiz Moutinho, Martin Evans.
- Imprint
- Wokingham, England ; New York : Addison-Wesley Pub. Co., c1992.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Evan, Martin (Martin J.)
- Research Call Number
- JBE 92-266